In today’s episode, Prem Bhatia speaks with Roger Barnette, CEO of MessageGears, a customer engagement startup based in Atlanta GA, about the importance of culture in building and scaling a business.

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Roger shares that every company has a culture, and leaders who do not prioritize culture are neglecting an essential part of their business that affects everyone's daily working environment. At MessageGears, Roger and his team have defined nine core values that guide the kind of business they want to run and the kind of environment they want to create for their people and customers.

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Prem talks with Roger about how this shows up through their hiring process and themes that guide their strategic vision to execute at a high level and continue this exciting growth.