In order to prevail through tough economic times – and stay ahead of the curve – businesses need better ways to support and inspire their people.

During times of uncertainty, it's all too easy for businesses to overlook the needs of their employees. But the organizations that will emerge the strongest are the ones that invest in people. Rethinking employee experience is an opportunity, not a crisis.

It’s time to double down on your company culture. It’s time to treat employees like humans first, and workers second. It’s time for #TheGreatRetention, a new movement spearheaded by Cooleaf.

OUR manifesto

Our mission is to help leaders build a better employee experience for their people.

Heart icon

We aim to create a world where every employee feels supported.

Connect icon

Where remote workers feel connected and engaged.

Comment icon

Where employee feedback is heard and acted on.

Diversity icon

Where diversity, equity, and inclusion is a central part of every company culture.

Target icon

Where every workplace is purpose-driven.

That’s #TheGreatRetention. Will you join us?

Sign up for resources, updates, and more.


About The Great Retention Podcast

We’ve heard enough about “The Great Resignation.” It’s time for The Great Retention, a movement built to celebrate workplaces with innovative cultures and people strategies.

In order to compete for top talent, employers are recognizing that it’s time to challenge the traditional 9-5 and to put their people’s needs first, from flexible work models to wellbeing strategies.

There’s no handbook on the best strategy to take – it’s a new frontier after all! – but on this podcast, we’ll chat candidly with CEOs, people leaders, and engagement experts across different industries to uncover real-life stories and advice. We’ll see what has worked (and what hasn’t) when building true employee experience.

New episodes are released every other Wednesday, and each episode is eligible for .5 PDC toward SHRM and HRCI recertification.

Subscribe and listen:

Listen on Apple PodcastsListen on SpotifyListen on Google PodcastsListen on Stitcher


About The Great Retention Awards

Coming Soon

The Great Retention Awards will highlight organizations taking extraordinary strides to retain and engage their people during challenging times.

Companies serving a range of industries will be recognized based on their current employee recognition, engagement initiatives, and employee listening strategies.

If you are interested in nominating your company, sign up to get notified when applications open here.